Gunther Kress

List of John Benjamins publications in which Gunther Kress is involved.

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This article imagines a tussle between Multimodality, focused on ‘modes’, and Applied Linguistics (AL), based on ‘language’. A Social Semiotic approach to MM treats speech and writing as modes with distinct affordances, and, as all modes, treats them as ‘partial’ means of communication. The… read more
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In this paper I wish to point to what I see as the central issues in the linked shifts in representation and dissemination: that is, from the constellation of mode of writing and medium of book/page, to the constellation of mode of image and medium of screen. In particular I will draw attention to… read more
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