Adrian Lou
List of John Benjamins publications in which Adrian Lou is involved.
Articles
2025 Chapter 10. Standing together by standing apart: Distance, safety, and fictive deixis in COVID-19 storefront communication COVID-19: Metaphor and metonymy across languages and cultures, Wen, Xu, Wei-lun Lu, Joe Lennon and Zoltán Kövecses (eds.), pp. 248–271 | Chapter
This paper considers COVID-19 storefront communication in one specific context — the return to business after mandatory store closures. We gathered 214 storefront photographs in July and August 2020 and compared them with pre-COVID standard signs, to understand the major changes storefront… read more
2017 Multimodal simile: The “when” meme in social media discourse English Text Construction 10:1, pp. 106–131 | Article
This paper analyzes the “when” meme, a popular internet meme, which prototypically juxtaposes a when clause with an ostensibly unrelated image. Despite the initial incongruity, I contend this image prompts selective mapping between verbal and visual elements to produce a multimodal simile. First,… read more