Phi Phuong Tran

List of John Benjamins publications in which Phi Phuong Tran is involved.

Article

Zhang, Yunying, Eun-Jeong Han, Phi Phuong Tran and Alexis Tan 2019 Stereotype formation: An examination of three contesting models in Vietnam Journal of Asian Pacific Communication 29:2, pp. 230–263 | Article

The present study aims (1) to study stereotype contents of a target population, and (2) to test the predictive power of three contesting theoretical models in the communication framework of who→says what→in which channel→to whom→with what effect (Lasswell, 1948). A purposive sample of (N = 291)… read more