Juncal Gutiérrez-Artacho

ORCID iD
ORCiD logoorcid.org/0000-0002-0275-600X

List of John Benjamins publications in which Juncal Gutiérrez-Artacho is involved.

Article

Cover not available
Aulló-Saura, Emma, Juncal Gutiérrez-Artacho and Mar Díaz-Millón 2026 Transcreation and AI in global marketing: A comparative case study of two telecom websites Digital Translation 13:1, pp. 29–59 | Article
This study investigates transcreation in global marketing through a comparative case study of selected sections of Apple’s and Sunstech’s multilingual websites (English<>Spanish). Using the FACT framework, it evaluates content adaptation, cultural localization, and linguistic strategies. Apple… read more
Mobile Menu Logo with link to supplementary files background Layer 1 prag Twitter_Logo_Blue