Emma Mohamad
List of John Benjamins publications in which Emma Mohamad is involved.
Articles
2015 Diabetes knowledge in health communication research: Are we measuring the right knowledge? Media and communication as antecedents to the transformation agenda in Malaysia: Challenges and realities, Salman, Ali (ed.), pp. 191–207 | Article
This paper reviews systematically measurements used in past studies on diabetes and explore how these measurements can be improved for future studies conducted in Malaysia. Diabetes is chosen in reflection of the seriousness of this disease in Asian region and acknowledging how knowledge can serve… read more
2013 Normalising breastfeeding: What can media do to help? Trends in Media and Communication Research in Malaysia, Ahmad, Fauziah (ed.), pp. 196–210 | Article
This paper argues that the media can play a role to help normalise breastfeeding in society, particularly in Malaysia. This deduction is reached following an analysis of local media portrayals of breastfeeding, particularly by observing where and how breastfeeding is being portrayed, as well as… read more