Mar Díaz-Millón
List of John Benjamins publications in which Mar Díaz-Millón is involved.
Articles
2026 Transcreation and AI in global marketing: A comparative case study of two telecom websites Digital Translation 13:1, pp. 29–59 | Article
This study investigates transcreation in global marketing through a comparative case study of selected sections of Apple’s and Sunstech’s multilingual websites (English<>Spanish). Using the FACT framework, it evaluates content adaptation, cultural localization, and linguistic strategies. Apple… read more
2025 Language management and health tourism: Localization and transcreation as tools for tourism promotion Nuevos Enfoques Lingüísticos y Traductológicos del Discurso Turístico, Álvarez Jurado, Manuela y Gisella Policastro Ponce (ed.), pp. 61–68 | Chapter
Health tourism is an opportunity for growth in Spain. To attract international travelers, companies need to communicate with them through the Internet and to apply language management strategies, like localization or transcreation. This study aims to identify language management strategies in… read more