Montserrat López Díaz
List of John Benjamins publications in which Montserrat López Díaz is involved.
Articles
2019 María Dolores Vivero García (sous la dir. de). Frontières de l’humour Revue Romane 54:2, pp. 361–363 | Review
2008 El humor como procedimiento discursivo en los anuncios publicitarios Revue Romane 43:1, pp. 25–62 | Article
Humorous discourse overlays conventional discourse, providing both a humorous surface interpretation of reality, and a serious or standard underlying one. This paper attempts to show how humorous discourse in printed advertising usually produces a deviant understanding due to the fact that there is… read more