Yi Sun
List of John Benjamins publications in which Yi Sun is involved.
2023 From a war of defense to conventional wars: Military metaphors for COVID-19 containment in Chinese documentaries Review of Cognitive Linguistics 21:2, pp. 444–468 | Article
The present longitudinal study investigates how the entailments of war metaphors evolve in different stages of COVID-19 containment in China using data from three documentaries made by Xinhua News Agency. A social semiotic model of multimodal metaphor analysis is adopted to analyze the military… read more
2021 “Join the Army. Become the Power of China”: Multimodal metaphors in military recruitment advertising – “The Power of China” Review of Cognitive Linguistics 19:1, pp. 142–171 | Article
Military recruitment advertising, as a type of authoritative political video advertisement, demonstrates a country’s military culture. This paper will provide a brand-new perspective in researching Chinese military culture from the approach of multimodal metaphor. Currently, a multimodal… read more
2018 Gibbs, Jr., R. W. (Ed.). (2016). Mixing metaphor Issues in Humour Cognition, Dynel, Marta (ed.), pp. 311–316 | Review
2018 A diachronic analysis of metaphor clusters in political discourse: A comparative study of Chinese and American presidents’ speeches at universities Pragmatics and Society 9:4, pp. 626–653 | Article
The complex and abstract character of political discourse makes it difficult to be understood directly by ordinary people. Assuming that use of metaphor could make political language easier to comprehend, more and more scholars began to focus on the study of metaphor in political discourse.… read more
2017 A crosslinguistic study into culturally motivated resemblances and variations in transferred epithet metaphors in Chinese and English Cognitive Linguistic Studies 4:2, pp. 216–248 | Article
It has been postulated that a cognitive approach may lend itself well to the study of transferred epithets, as this traditional rhetoric device possesses all the essences of metaphor from the perspective of Cognitive Linguistics. Transferred epithet metaphors are gradually cognitively cultivated… read more