Mufan Luo

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List of John Benjamins publications in which Mufan Luo is involved.

Article

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Luo, Mufan and Jeffrey T. Hancock 2020 Chapter 12. Modified self-praise in social media: Humblebragging, self-presentation, and perceptions of (in)sincerity Complimenting Behavior and (Self-)Praise across Social Media: New contexts and new insights, Placencia, María Elena and Zohreh R. Eslami (eds.), pp. 289–310 | Chapter
Compliments that have the speaker as their referent can be referred to as self-praise. This chapter introduces humblebragging, a modified self-praise speech act that involves both an expression of self-promotion and a modesty element to convey favorable impressions to others. Drawing on… read more
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