Aikaterini Eikosideka

List of John Benjamins publications in which Aikaterini Eikosideka is involved.

Article

Eikosideka, Aikaterini 2024 Translating customer identity in male cosmetics advertising Translating Power Distance, Sidiropoulou, Maria (ed.), pp. 288–302 | Article

Addressee identity awareness often affects how speakers structure discourses. The study views male cosmetics advertising through a pragmatic lens to investigate how customer identity is shaped cross-culturally through men’s deodorant advertisements on the English and Greek market. The study uses… read more