Dicong Gou

List of John Benjamins publications in which Dicong Gou is involved.

Article

Gou, Dicong, Shengyu Zhao and Ya Sun  😮# 油宝知道 (Baby of Oil knows)#: Translanguaging in playing cute on corporate social media Pragmatics: Online-First Articles | Article
Playing cute has become a corporate branding strategy, but its integration with translanguaging on social media remains underexplored. This study proposes an analytical framework for playing cute as a pragmatic act on corporate social media and conducts a cross-platform analysis of how a leading… read more
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