Amir Michalovich

List of John Benjamins publications in which Amir Michalovich is involved.

Article

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Michalovich, Amir 2019 Reframing the linguistic to analyze the landscape: The role of metaphor elicitation for the critical interpretation of multimodal advertising media Linguistic Landscape 5:1, pp. 28–51 | Article
This article examines how eliciting metaphors from multimodal commercials can facilitate a critical interpretation of advertising media, which is ubiquitous in the LL and highly manipulative. Adolescent students, a population which is particularly vulnerable to advertising’s influence, utilized… read more
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