Magnus Hoem Iversen
List of John Benjamins publications in which Magnus Hoem Iversen is involved.
Article
2017 Chapter 8. Employing film form and style in the argumentative analysis of political advertising Multimodal Argumentation and Rhetoric in Media Genres, Tseronis, Assimakis and Charles Forceville (eds.), pp. 217–238 | Chapter
In this chapter I propose incorporating concepts from film studies in order to better analyze multimodal argumentation in audio-visual texts. I do so by examining the argumentation of a particular advertisement appealing to fear. The core argument in the chapter is that argumentation studies can… read more