Margaret Hart Robertson

List of John Benjamins publications in which Margaret Hart Robertson is involved.

Article

Hart Robertson, Margaret 2015 Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites Culture & Society issue, pp. 289–309 | Article

In these competitive times for tourism marketing, “place branding” has become an essential element of a tourist destination’s success, an element of market differentiation with respect to rival tourist areas. Place branding captures the attention of potential tourists using experiential marketing;… read more