Lennon Tsang

List of John Benjamins publications in which Lennon Tsang is involved.

Article

Chan, Kara, Lennon Tsang and Yanni Ma 2015 Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners Media and communication as antecedents to the transformation agenda in Malaysia: Challenges and realities, Salman, Ali (ed.), pp. 305–322 | Article

This study investigated consumers’ attitudes toward advertising by traditional Chinese medicine (TCM) practitioners, and how attitudes varied among different demographic groups and user experiences in TCM. A survey using quota sampling was conducted. Altogether 1,039 adults aged 20 or above in… read more