Gabrijela Kišiček

List of John Benjamins publications in which Gabrijela Kišiček is involved.

Article

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Groarke, Leo and Gabrijela Kišiček 2024 Auditory arguments, advertising, and argumentation theory: Hitting sour notes or ringing true? Multimodal Argumentation: Special issue of the Journal of Argumentation in Context 13:2 (2024), Stöckl, Hartmut and Assimakis Tseronis (eds.), pp. 177–202 | Article
In this essay, we explore the ways in which argumentation theory can be applied to multimodal advertising. In our discussion we emphasize “auditory” advertisements: advertisements that depend on non-verbal sounds. We show how key tools developed by argumentation theorists (KC tables, argument… read more
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