Renske Wierda

List of John Benjamins publications in which Renske Wierda is involved.

Articles

Wierda, Renske and Jacky Visser 2017 Chapter 5. Direct-to-consumer advertisements for prescription drugs as an argumentative activity type Contextualizing Pragma-Dialectics, Eemeren, Frans H. van and Peng Wu (eds.), pp. 77–92 | Chapter

Wierda, Renske and Jacky Visser 2014 Direct-to-consumer advertisements for prescription drugs as an argumentative activity type Argumentation and Health, Rubinelli, Sara and Francisca Snoeck Henkemans (eds.), pp. 81–96 | Article

With direct-to-consumer advertisements (DTCA), pharmaceutical companies can market their prescription drugs directly to consumers. In order to properly study the argumentative aspects of these advertisements from a pragma-dialectical perspective, it is necessary to characterize DTCA as an… read more

Wierda, Renske and Jacky Visser 2012 Direct-to-consumer advertisements for prescription drugs as an argumentative activity type Argumentation and Health, Rubinelli, Sara and Francisca Snoeck Henkemans (eds.), pp. 81–96 | Article

With direct-to-consumer advertisements (DTCA), pharmaceutical companies can market their prescription drugs directly to consumers. In order to properly study the argumentative aspect of these advertisements from a pragma-dialectical perspective, it is necessary to characterize DTCA as an… read more