Jiabei Hu
List of John Benjamins publications in which Jiabei Hu is involved.
Articles
2025 How public discourse functions to restore moral orders: Online impolite comments on corporate apologies Pragmatics: Online-First Articles | Article
Previous research has extensively examined corporate apologies as webcare in public settings. However, it has paid less attention to apologies made directly to the public despite their potential to evoke responses that reflect social expectations. This study examines corporate public apology… read more
2023 Getting involved or acting in defence: How a corporation uses the ritual act of apology in response to public criticism Pragmatics and Society 14:3, pp. 410–433 | Article
This study explores the business ritual practice of apology in corporate crisis management. By comparing the frequencies and analysing apology strategies from fifty local and nonlocal Chinese companies’ public letters of apology, we extend the politeness study of public apology to a broader… read more