Adina Oana Nicolae

List of John Benjamins publications in which Adina Oana Nicolae is involved.

Article

Nicolae, Adina Oana 2015 Leaders banking on ethos: Communicating (in) the financial crisis Persuasive Games in Political and Professional Dialogue, Săftoiu, Răzvan, Maria-Ionela Neagu and Stanca Măda (eds.), pp. 217–248 | Article

This paper investigates persuasion in the context of the current economic-financial crisis by focusing on the strategies employed by banks to attract and preserve confidence. The targeted genre is senior executives’ letters to the shareholders issued before and during crisis. Theoretically, the… read more