Daniel Pedersen
List of John Benjamins publications in which Daniel Pedersen is involved.
Articles
2019 Managing transcreation projects: An ethnographic study Translation Practice in the Field: Current research on socio-cognitive processes, Risku, Hanna, Regina Rogl and Jelena Milosevic (eds.), pp. 43–59 | Chapter
This paper investigates the translation spaces of a very specific translation practice, namely transcreation. In a marketing context, transcreation is usually concerned with the adaptation of advertising material into several different languages or for different markets. The paper is based on an… read more
2017 Managing transcreation projects: An ethnographic study Translation Practice in the Field: Current research on socio-cognitive processes, Risku, Hanna, Regina Rogl and Jelena Milosevic (eds.), pp. 44–61 | Article
This paper investigates the translation spaces of a very specific translation practice, namely transcreation. In a marketing context, transcreation is usually concerned with the adaptation of advertising material into several different languages or for different markets. The paper is based on an… read more