This paper concentrates on relative communicative transparency and effective corporate communication about sustainability — primarily, the planet — on Gap Inc. (https://www.gapinc.com/en-us/) and House of Hermès (https://www.hermes.com/us/en/). Integrating the lenses of usability research… read more
The lexico-functional category of intensifiers comprises core items expressing degree (very), and less grammaticalized, polyfunctional items which form a gradient from central to peripheral (bloody, desperately, thumpingly). Building on previous work on intensifiers, I queried the British National… read more