Duong Hoai Lan

List of John Benjamins publications in which Duong Hoai Lan is involved.

Article

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Lan, Duong Hoai, Vo Thi Kim Oanh and Tran Thi Kim Cuc 2024 Motivations behind TikTok content creation among Gen Z expatriates: A qualitative study Journal of Asian Pacific Communication 34:2, pp. 214–254 | Article
This study investigates the motivations behind TikTok content creation among Vietnamese Gen Z expatriates by exploring the interplay of the social comparison theory and the Uses and Gratifications Theory in shaping their engagement with the platform. Through qualitative interviews, we uncover… read more
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