Bart van Heur

List of John Benjamins publications in which Bart van Heur is involved.

Article

Hornikx, Jos, Marianne Starren en Bart van Heur 2004 Frans In Nederlandse Advertenties: Drager Van Symbolische En Letterlijke Betekenis Toegepaste Taalwetenschap in Artikelen 71, pp. 61–68 | Article

Foreign languages can be employed in advertising to draw attention to the persuasive message. Such a foreign language may be effective because of the symbolic value that it represents, such as attractiveness or beauty. In that case, the comprehension of the foreign language is not important; it… read more