Renske van Enschot

List of John Benjamins publications in which Renske van Enschot is involved.

Articles

Enschot, Renske van, Cyrella Beckers and Margot van Mulken 2010 Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability Information Design Journal 18:2 | Article

Enschot, Renske van, Hans Hoeken and Margot van Mulken 2008 Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures Information Design Journal 16:1, pp. 35–45 | Article

A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more

Mulken, Margot van, Renske van Enschot and Hans Hoeken 2005 Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements Information Design Journal 13:2, pp. 155–164 | Article