Eva L. Wyss
List of John Benjamins publications in which Eva L. Wyss is involved.
Articles
2012 Italianicity goes global: National and transcultural strategies in advertising discourse Contrastive Media Analysis: Approaches to linguistic and cultural aspects of mass media communication, Hauser, Stefan and Martin Luginbühl (eds.), pp. 179–200 | Article
This paper represents an attempt to position pragmatics and language functions in a context of narrative analysis. Applying the theoretical frame proposed by Theodore Levitt, this article uses four TV commercials as case studies to demonstrate how linguistic and pictorial codes are employed to… read more
2008 From the bridal letter to online flirting: Changes in text type from the nineteenth century to the Internet era Journal of Historical Pragmatics 9:2, pp. 225–254 | Article
Over the past two centuries concepts of love, as well as the nature of intimate relations, have undergone modifications. Along with these modifications, the language of desire, the text type of the love letter and love-letter writing practice have changed as well. It is therefore surprising that… read more
1999 Iconicity in the Digital World: An Opportunity to Create a Personal Image? Form Miming Meaning, Nänny, Max and Olga Fischer (eds.), pp. 285–306 | Article