Theresa Heyd
List of John Benjamins publications in which Theresa Heyd is involved.
Journal
ISSN 2542-3851 | E‑ISSN 2542‑386X
Title
Email Hoaxes: Form, function, genre ecology
Theresa Heyd
How genres emerge and evolve on the Internet has become one of the central questions in studies of computer-mediated communication (CMC). This book addresses the issue of genrefication by giving an in-depth analysis of email hoaxes as a candidate for digital genre status. Email hoaxes are deceptive… read more[Pragmatics & Beyond New Series, 174] 2008. vii, 239 pp.
2025 Presentism as a digital language ideology in generative AI discourse Internet Pragmatics: Online-First Articles | Article
This paper gives a critical discourse-analytical account of presentism as a digital language ideology. It outlines how this ahistorical understanding of sociotechnical change centering the here-and-now as a site of disruption toward progress connects to enregistered forms of technological… read more
2025 Voices in the Linguistic Landscape: Anthropomorphization of artifacts and the pronominal construction of speakerhood Linguistic Landscape 11:3, pp. 211–232 | Article
This paper contributes to the emerging analytical framework of anthropomorphized artifacts as part of Linguistic Landscapes. It describes and analyzes cases where signage, objects, or related inanimate objects are inscribed with language that includes first-person pronoun usage and thus… read more
2023 Complicating the field: World Englishes and digital ethnography New Englishes, New Methods, Wilson, Guyanne and Michael Westphal (eds.), pp. 243–262 | Chapter
In this contribution, I explore the growing role of digital communication for the study of World Englishes and specifically the potential of digital ethnography as a methodological framework. I outline basic principles and traditions of digital ethnography and point out continuities between the… read more
2020 Chapter 6. Craft beer and linguistic lifestyle emblematization Talking about Food: The social and the global in eating communities, Rüdiger, Sofia and Susanne Mühleisen (eds.), pp. 99–122 | Chapter
Craft beer is currently a highly popular form of conspicuous consumption in many Western societies, including Germany. As such, the craft beer movement is a prime example of ‘lifestyle emblematization’: to partake in it is to be involved in the performance of exclusive and informed identities, a… read more
2014 Dude, Alter!: A tale of two vocatives Pragmatics and Society 5:2, pp. 271–295 | Article
This paper takes a cross-linguistic look at two notorious examples of contemporary slang: American English dude and German Alter. Both have received considerable attention in the media and some initial sociolinguistic inquiry. It is shown here that both items share a number of properties, some… read more
2012 The metapragmatics of hoaxing: Tracking a genre label from Edgar Allan Poe to Web 2.0 Investigations into the Meta-Communicative Lexicon of English: A contribution to historical pragmatics, Busse, Ulrich and Axel Hübler (eds.), pp. 129–150 | Article
2009 A model for describing ‘new’ and ‘old’ properties of CMC genres: The case of digital folklore Genres in the Internet: Issues in the theory of genre, Giltrow, Janet and Dieter Stein (eds.), pp. 239–262 | Article
While genre theory has become one of the central paradigms for CMC studies, these approaches face a dilemma: while they are often firmly rooted in the functionalist framework of ‘Swalesian’ genre theory, they strive to describe digital genres as new, emergent or at least hybrid – positions that are… read more