Yolanda Cheng

List of John Benjamins publications in which Yolanda Cheng is involved.

Article

Cover not available
Chan, Kara and Yolanda Cheng 2012 Portrayal of females in magazine advertisements in Hong Kong Journal of Asian Pacific Communication 22:1, pp. 78–96 | Article
A content analysis was conducted to examine the portrayal of beauty types and occupational roles of female figures in magazine advertisements. A systematic random sample of 215 advertisements from a popular lifestyle magazine in Hong Kong was analyzed. Results provide evidence of gender role… read more
Mobile Menu Logo with link to supplementary files background Layer 1 prag Twitter_Logo_Blue