Alexander Ort
List of John Benjamins publications in which Alexander Ort is involved.
Article
2021 The effects of different narrative structures in public service announcements on transportation and counterarguing Information Design Journal 26:3, pp. 216–236 | Article
Narratives are an effective way of presenting persuasive health communication because audience members can be transported into the story plot, which is shown to reduce various types of resistance. Using a laboratory experiment (N = 144), this study examined the effects of different narrative… read more