Kara Chan

List of John Benjamins publications in which Kara Chan is involved.

Journal

Journal of Asian Pacific Communication

Edited by Henning Klöter and Ke Zhang

ISSN 0957-6851 | E‑ISSN 1569‑9838

Articles

Chan, Kara, Lennon Tsang and Yanni Ma 2015 Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners Media and communication as antecedents to the transformation agenda in Malaysia: Challenges and realities, Salman, Ali (ed.), pp. 305–322 | Article

This study investigated consumers’ attitudes toward advertising by traditional Chinese medicine (TCM) practitioners, and how attitudes varied among different demographic groups and user experiences in TCM. A survey using quota sampling was conducted. Altogether 1,039 adults aged 20 or above in… read more

Chan, Kara and Yolanda Cheng 2012 Portrayal of females in magazine advertisements in Hong Kong Journal of Asian Pacific Communication 22:1, pp. 78–96 | Article

A content analysis was conducted to examine the portrayal of beauty types and occupational roles of female figures in magazine advertisements. A systematic random sample of 215 advertisements from a popular lifestyle magazine in Hong Kong was analyzed. Results provide evidence of gender role… read more