Korapat Pruekchaikul

List of John Benjamins publications in which Korapat Pruekchaikul is involved.

Article

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Pruekchaikul, Korapat 2019 Identity construction in advertising: A case study of Portuguese bank pamphlets Concentric 45:1, pp. 112–140 | Article
This paper presents a qualitative and descriptive study of textual genre, based on the epistemological concept of Socio-Discursive Interactionism. As a study concerning language and identity, it focuses on identity construction of the bank, its customers, and products in seven Portuguese bank… read more
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