Yansheng Mao
List of John Benjamins publications in which Yansheng Mao is involved.
2025 “It’s nothing serious, take it easy”: Chinese doctors’ emotion-regulating discourses on the online medical consultation websites Pragmatics 35:4, pp. 555–578 | Article
Prior studies have focused on the prevalence, causes and impacts of patients’ negative emotions during doctor-patient communication. However, to date, there is a paucity of research focusing on doctors’ emotion-regulating strategies and their effects on online medical consultation (OMC). In this… read more
2025 A tale of tradition and modernization: The conceived self-identities by TCM doctors in the Digital Health Era Pragmatics: Online-First Articles | Article
This paper aims to examine the conceived self-identities by Traditional Chinese Medicine (TCM) doctors in the digitalized scenarios of healthcare. With the textual posts collected from Sina Microblog, this study systematically analyzed 474 pieces of narrative posts (97,737 Chinese characters) of… read more
2025 Empathy and vocatives in Chinese: From the perspective of ba pragmatics Emancipatory Pragmatics: Innovative approaches to pragmatics incorporating the concept of “ba”, Fujii, Yoko, William F. Hanks, Sachiko Ide, Scott Saft and Kishiko Ueno (eds.), pp. 300–324 | Chapter
This paper discusses how empathy, the speaker’s feeling towards the others, is relevant to the use of Chinese vocatives. It argues that, first, Chinese speaker’s use of vocatives demonstrates the inclusion of the listener’s basho self in the self-in-others undifferentiated primary ba, where… read more
2025 Tailoring language to social hierarchies: A pragmatic study on the salutation in Zeng Guofan’s Family Letter s Pragmatics: Online-First Articles | Article
This paper presents a study examining the pragmatic strategies employed by Zeng Guofan in his renowned family letters to craft qici (启辞, ‘salutation’), as well as the potential relationship between social hierarchies and the specific wording used in these opening phrases. The study reveals that,… read more
2025 I am a doctor in your shoes: The empathic strategies employed by Chinese doctors during text-based online medical consultations Pragmatics and Society 16:3, pp. 380–400 | Article
The ability to be empathic with the emotionally-charged personal accounts of patients in a medical consultation is an essential attribute of a qualified doctor. However, there is a lack of empirical research on how empathy is interactionally achieved by Chinese doctors in text-based online… read more
2024 Patients resist, doctors manage: The management of patient resistance by doctors in Chinese Online Medical Consultation Pragmatics and Society 15:4, pp. 632–654 | Article
Although there are abundant studies on the management of patient resistance in traditional face-to-face clinical settings, scant attention has been paid to that in the online context. This study thus delves into the types of patient resistance and the strategies Chinese doctors employ to manage… read more
2024 The devil lies in prosody: Prosodic veins of the Chinese discourse marker Haole 好了 at the left and right periphery Chinese Language and Discourse 15:1, pp. 1–26 | Article
The current paper reports on a study investigating the prosodic features of the Chinese discourse marker haole. The data were collected from 14 native Chinese speakers who participated in two recording sessions designed by the authors. The results indicate that haole as a discourse marker… read more
2023 Where there is panic, the media are close by: A pragmatic study of the alleviation of COVID-19 panic by the Chinese state media Pragmatics and Society 14:4, pp. 611–637 | Article
The widespread panic associated with media exposure is a serious challenge to worldwide governments in the prevention and control of the COVID-19 pandemic. Therefore, alleviating negative social emotions, particularly panic, is an urgent issue for the state media. By using the comments of a… read more
2023 If I testify about others, my testimony is valid: A study of other-justified discourses in Chinese online medical crowdfunding Pragmatics 33:4, pp. 641–662 | Article
While trustworthiness has been found to exert a vital influence on the success of an online medical crowdfunding (Ba et al. 2021), scarce studies have investigated the concepts and culture of trust in Eastern scenarios like China (Wang 2020). This is the first study aiming to discursively… read more
2022 Trust me, trust my words: Trustworthiness construction in Chinese online medical crowd-funding discourses Pragmatics and Society 13:4, pp. 703–724 | Article
As modern Internet technology advances, some online medicare donation services in China have become available as a new way for the public to respond with financial assistance. This paper aims at identifying, describing, and analyzing the linguistic features of Chinese online medical… read more