Strategic Communication: Beyond nation cultural adaption, images and identity
Edited by Hassan Abu Bakar and Bahtiar Bin Mohamad
Special issue of Journal of Asian Pacific Communication 28:1 (2018) v, 194 pp.
Bahtiar Bin Mohamad
List of John Benjamins publications in which Bahtiar Bin Mohamad is involved.
Title
Articles
2018 Towards measuring internal crisis communication: A qualitative study Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 107–128 | Article
Researchers are often faced with challenges of measurements for the phenomena of their interest. Progress in such situation can only be done through developing new measurements. Therefore, grounded on the pool of items generated from previous literature, this study takes a qualitative approach… read more
2018 Advertising appeals and Malaysian culture norms: Scale content validation Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 61–82 | Article
The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines… read more
The herbal medicine we live by? Dialogic appraisal and cultural legitimization in Javanese herbal health discourse Journal of Asian Pacific Communication: Online-First Articles | Article
This study addresses how Javanese kesarasan texts discursively construct cultural legitimacy for traditional herbal medicine (jamu), a practice central to indigenous health knowledge yet often marginalized by biomedical paradigms. By integrating Appraisal Theory with the Mixed Game Model, the… read more