Yang Na
List of John Benjamins publications in which Yang Na is involved.
Articles
2026 Withholding advice for rapport management in online medical counselling interactions: A comparative perspective Pragmatics and Society 17:1, pp. 123–147 | Article
This paper investigates how male and female doctors manage rapport by withholding advice in online medical counselling interactions. Data were collected from 60 doctors’ replies in response to web users’ advice-seeking inquiries on the Chinese health care website ‘Good Doctor Online’. From a… read more
2023 Getting involved or acting in defence: How a corporation uses the ritual act of apology in response to public criticism Pragmatics and Society 14:3, pp. 410–433 | Article
This study explores the business ritual practice of apology in corporate crisis management. By comparing the frequencies and analysing apology strategies from fifty local and nonlocal Chinese companies’ public letters of apology, we extend the politeness study of public apology to a broader… read more
2017 Strategic maneuvering by persuasive definition in corporate crisis communication: The case of Taobao’s response to criticism Argumentative Discourse in Contemporary China: A pragma-dialectical perspective, Wu, Peng and Xu Cihua (eds.), pp. 344–358 | Article
This paper aims to explore the use of persuasive definition in a corporate weblog by examining how a blogger attempts to define the company’s role in response to criticisms in the cyber space. Making use of a pragma-dialectical research framework, corporate weblog is characterized as an… read more