Yiqiong Zhang
List of John Benjamins publications in which Yiqiong Zhang is involved.
Articles
2025 Face-work on Chinese social media: Functional interactions between the Doge emoji and verbal text Beyond Words: Pragmatic approaches to visual discourses in digital interactions, Sampietro, Agnese and Carmen Pérez-Sabater (eds.), pp. 186–213 | Article
Emojis play a crucial role in facilitating face-work in online communication. While studies have examined the illocutionary effects of emojis on their co-text in online face management, it remains largely unexplored how face management is achieved through the combined use of politeness… read more
2021 More than playfulness: Emojis in the comments of a WeChat official account Understanding Chinese Social Media, Zhao, Sumin and Chaoqun Xie (eds.), pp. 247–271 | Article
This study aims to uncover the complexity of emoji usage on Chinese social media. We investigate emoji usage in comments on push notifications from the WeChat official account of Guokr, which was chosen as a representative for an open forum for public communication. The data includes 2,552… read more
2019 Chapter 13.
Scifotainment: Evolving multimodal engagement in online science news Engagement in Professional Genres, Sancho Guinda, Carmen (ed.), pp. 243–258 | Chapter
This article adopts a multi-analytical perspective to examine engagement in an evolving science communication website. The website has evolved to engage readers from a “verbal nucleus” inherited from traditional news to a “hypermodal nucleus” that caters to the information consumption style of… read more