Pascaline Faure

List of John Benjamins publications in which Pascaline Faure is involved.

Article

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Faure, Pascaline 2014 Du sildenafil citrate au Viagra® ou l’art délicat de nommer les médicaments Terminology 20:1, pp. 74–91 | Article
In times past, drugs often derived from plants and were quite naturally named after them. Nowadays, considering the significant economic issues at stake (Dutchen 2009), pharmaceutical companies increasingly entrust brand agencies with the naming of their products (Kenagy 2001). In this article, we… read more
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