Richard M. Perloff

List of John Benjamins publications in which Richard M. Perloff is involved.

Article

Pettey, Gary R. and Richard M. Perloff 2008 3. Creating a climate of safer sex: Making efficacious action plausible Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 31–47 | Article

It is no secret that the spread of HIV/AIDS is aggravated by war, dislocation, migrations, violence, poverty and suspicion of the West. While each of these often has tragic impact on individuals, they are social/cultural phenomena. Many of the reasons individuals do not do more to protect… read more