Akra Chowchong

List of John Benjamins publications in which Akra Chowchong is involved.

Article

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Androutsopoulos, Jannis and Akra Chowchong 2021 Sign-genres, authentication, and emplacement: The signage of Thai restaurants in Hamburg, Germany Diaspora and Asian Spaces in a Transnational World, Huebner, Thom (ed.), pp. 204–234 | Article
This paper asks how language and other semiotic resources are deployed in the semiotic landscape of Thai restaurants in the city of Hamburg, Germany. Based on detailed multimodal analysis of signage in twelve restaurants, this study draws on both established and underexplored topics in… read more
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