Francesco Screti

List of John Benjamins publications in which Francesco Screti is involved.

Article

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Screti, Francesco 2013 “Let’s live like Galicians”: Nationalism in advertising Journal of Argumentation in Context 2:3, pp. 299–321 | Article
This project consists of the multidisciplinary analysis of the persuasive strategies used in a regional TV commercial to promote GADIS, a Galician (Spain) supermarket chain. The video, which provoked an overwhelmingly positive reaction within Galician society, strategically appeals nationalistic… read more
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