This innovative book critically examines patriarchal hegemonies from a variety of theoretical and methodological perspectives. It challenges the Anglo-American bias of much gender and language research to date by including rich new data and insights from scholars working in countries such as… read more
Edited by Inger Lassen, Jeanne Strunck and Torben Vestergaard
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis,… read more
Accessibility and Acceptability in Technical Manuals is written for an audience with a general interest in readability studies, linguistics and technical writing. With the main emphasis on technical manuals the book is primarily targeted at those who have a special interest in the design and use of… read more
This chapter sets out to explore tensions between bottom-up and top-down processes
from a governmentality perspective. Using a discourse studies approach,
we investigate how forms of public participation in a local climate mitigation
project can be viewed as an instance of governmentality in the… read more
This paper takes its starting point in the problem faced by a specific Danish bank that women are grossly underrepresented in management positions, in spite of the great measure of initiatives taken over more than a century to ensure equal opportunities in Denmark. Danish women got the vote in 1915. read more
In technical discourse, the majority of texts are found to be accessible only to a specialist audience, and the feeling is prevalent with some technical genres that they would lose their generic integrity if part of their complexity was removed, since such a change would jeopardize the… read more