Yungwook Kim

List of John Benjamins publications in which Yungwook Kim is involved.

Article

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Kim, Yungwook and Linda Childers Hon 2001 Public relations in South Korea: Applying theories and exploring opportunities Journal of Asian Pacific Communication 11:2, pp. 263–286 | Article
The purpose of this study is to examine how and why existing public relations theories, developed largely in the United States, work or do not work to the public relations function in South Korea with the consideration of differences in cultural and business systems. Qualitative interviews with… read more
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