Madiha Kassawat

List of John Benjamins publications in which Madiha Kassawat is involved.

Articles

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The localization industry has developed at the levels of content, technology and workflow. While agility can describe any virtual job nowadays, its application in localization should be highlighted, since agile working is now widely adopted in developer teams. Job satisfaction has been… read more
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Kassawat, Madiha 2020 Decoding transcreation in corporate website localization into ArabicLocalization around the globe, O'Hagan, Minako and Julie McDonough Dolmaya (eds.), pp. 69–94 | Article
As adaptation is often associated with localization, and with the promotion of transcreation as an extra service in the industry, there is a need to analyze how and to what extent transcreation is used in localization as a type of target-culture-focused translation. This paper looks into… read more
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