Edith G. Smit

List of John Benjamins publications in which Edith G. Smit is involved.

Article

Lee, Angela van der and Edith G. Smit 2001 Advertising framed: An exploratory study of advertising frameworks in financial service advertising Document Design 2:2, pp. 156–171 | Article

The advertising frameworks developed by Hall and Maclay (1991) and Franzen (1994) can be seen as capturing the strategies used most frequently by today’s advertisers. Although based on extensive practical experience, their empirical basis has hardly been touched upon in academic research. To answer… read more