Yunxia Zhu

List of John Benjamins publications in which Yunxia Zhu is involved.

Book series

Pragmatics & Beyond New Series

Edited by Miriam A. Locher

ISSN 0922-842X

Titles

Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction

Edited by Yunxia Zhu and Herbert Hildebrandt

Special issue of Journal of Asian Pacific Communication 17:1 (2007) 176 pp.

Written Communication across Cultures: A sociocognitive perspective on business genres

Yunxia Zhu

Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia,… read more

[Pragmatics & Beyond New Series, 141] 2005. xviii, 216 pp.

Cooke, David, T. Pascal Brown and Yunxia Zhu 2007 Beyond Language: Workplace Communication and the L2 Worker Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction, Zhu, Yunxia and Herbert Hildebrandt (eds.), pp. 83–103 | Article

Drawing on data from three New Zealand worksites, an analysis of transcripts suggests a pattern of regulation, compliance and resistance, in which small talk aids the exercise of power. To consider the implications of workplace dialogues for L2 workers, the study looks at recorded conversations in… read more

Zhu, Yunxia and Herbert Hildebrandt 2007 Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction, Zhu, Yunxia and Herbert Hildebrandt (eds.), pp. 1–9 | Article

Zhu, Yunxia 2006 Review of Cheng (2003): Intercultural conversation Asian Business Discourse(s) Part II, Bargiela, Francesca (ed.), pp. 154–158 | Review

Zhu, Yunxia 2001 Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach Document Design 2:1, pp. 2–17 | Article

This paper aims to compare the persuasive strategies used by English and Chinese letters of invitation to trade fairs, from a sociocognitive perspective mainly based on genre study (Swales, 1990) and schema theory (Rumelhart, 1980). Cross-cultural persuasive strategies involving ethos, logos, and… read more