Ulrich Heinze

List of John Benjamins publications in which Ulrich Heinze is involved.

Article

Heinze, Ulrich 2014 Pictorial body metaphors in Japanese advertising: How the body economy replaces the body nation in the affluent images of oishisa, bihada, and tanjō Language and Dialogue 4:3, pp. 425–454 | Article

This article explores the use of the body metaphor as a core communicative tool in times of economic crisis and national indebtedness, and the ways in which it thwarts political dialogue. It first traces the body metaphor in the manga version of Hitler’s Mein Kampf, following Andreas Musolff’s… read more