Mathieu Guidere

List of John Benjamins publications in which Mathieu Guidere is involved.

Articles

Guidere, Mathieu 2010 Introduction à la théorie analytique de la traduction et de l’interprétation Babel 56:4, pp. 299–312 | Article

Despite the major changes that occurred in the world during the last decade, translation theory has not taken into account the inevitable impact of these changes on the translation profession. Neither theorists nor professional translators have analyzed enough the remarkable change in perspective… read more

Guidere, Mathieu 2000 Aspects de la traduction publicitaire Babel 46:1, pp. 20–40 | Article

The proliferation of international advertising campaigns has brought the translator to the forefront and opened the way for the marked expansion of what can conveniently be styled “advertising translation”. This is increasingly emerging as a key factor in the business worldþs internationalization… read more