The Cultural Context in Business Communication
Edited by Susanne Niemeier, Charles P. Campbell and René Dirven †
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of… read more[Not in series, 87] 1998. vi, 269 pp.
