Per van der Wijst

List of John Benjamins publications in which Per van der Wijst is involved.

Article

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Timmers, Rian and Per van der Wijst 2007 Images as anti-smoking fear appeals: the effect of emotion on the persuasion process Information Design Journal 15:1, pp. 21–36 | Article
The research questions in this study were: Is a fear appeal more effective in persuading a target group when it capitalizes on fears that live within that target group, and what role do emotions play in the persuasion process? In an experiment, the effects of capitalizing on fears within a target… read more
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