Marco Yzer

List of John Benjamins publications in which Marco Yzer is involved.

Article

Yzer, Marco 2008 4. The integrative model of behavioral prediction and message-based HIV-prevention Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 49–69 | Article

This chapter demonstrates the usefulness of an integrative model of behavioral prediction (IM) for the design of culturally appropriate HIV interventions. The argument builds on three discussions: a delineation of the specific intervention design questions that the IM can address, an illustrative… read more