Translating Into Success: Cutting-edge strategies for going multilingual in a global age
Edited by Robert C. Sprung
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and… read more[American Translators Association Scholarly Monograph Series, XI] 2000. xxii, 240 pp.