Television Advertising and Televangelism: Discourse Analysis of Persuasive Language
Rosemarie Schmidt and Joseph F. Kess
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining… read more[Pragmatics & Beyond, VII:5] 1986. vi, 88 pp.